
Moral Code
Moral Code is a premium leather men’s footwear and accessory brand that exclusively operates through e-commerce. It presented a golden opportunity to create a brand identity from the ground up, encompassing everything from naming to packaging design.







Art Direction / Design: Audelino Moreno
Copywriter: James Breen
Photography: Lucian McCaffee, t. Harrison Hillman, Scott Lanza
Videographer:Jack Whaley
Retoucher: Chad Bollenbach
Agency: Shine United